Imagine how much more orange, blue, or green-colored blogs would stand out from those pink and pastel colors…Ī research article from Color Research and Application backs-up the idea that you should choose a color that stands out from already well-established brands in your niche. When I saw this, it immediately made me think of one thing…Īnd more importantly, I thought I absolutely should avoid pink if I want to stand out from my competition. I also see a lot of light blues/purples and yellows as I scroll through. The color that immediately stands out is pink. I searched ‘How to Begin Blogging’ as an example and this is what came up… This will produce a quick visual of what colors your competition is using to promote their blogs. In addition to researching your niche’s top competition, another handy trick is to hop on Pinterest and search for something your target audience would search. In my case, most of the top bloggers who blog about marketing go with light, pastel, and pink colors. You can either use this information to choose colors similar to the competition or (like me) go against the grain and choose colors that stand out from the competition. Let’s say you do some research and find that 90% of your competition is using blue or green as the primary colors for their blogs. The next important thing to research is the primary colors used by the most successful websites in your niche. There are still other color factors to consider… What Colors Does Your Competition Use? But, my personality would be trustworthy and relatable, a color represented by blue.īut, just because blue and green work with your brand in regards to color psychology doesn’t mean you have to pick them… Which color personality best fits with your archetype’s traits?Īlso, jot down some colors that match your blog or website’s topic.įor example, if I were blogging about personal finance, green would be strongly related to my blog’s topic. Most brands dominate one of the above brand archetypes outlined by Jennifer Aaker’s in Dimensions of Brand Personality. Which colors match your brand’s personality traits? Jot them down as contenders for your final brand color. Once you’ve processed the basic meanings of each color, think about your brand’s personality and what you want to represent…Īre you a fun and exciting brand? Or, are you more concerned with seeming relatable and genuine? Or maybe you’re trying to come off as the expert in your niche? So, while color psychology is good to know – take it with a grain of salt. Now before we moved on, remember that we all have our own individual experiences and definitions for color. Purple: Royalty, Luxury, Spirituality, Magic, Wealthīlack: Formal, Wealth, Expertise, Evil, Eleganceīrown: Nature, Comfort, Dependable, Dirt, Dull, Boring Green: New, Nature, Greed, Money, Growth, Envyīlue: Stability, Calm, Cold, Loyalty, Trust, Masculine Yellow: Happiness, Optimism, Warmth, Youth, Cheerful, Cowardly Orange: Sun, Fun, Warmth, Youth, Food, Excitement, Creativity, Warmth Red: Passion, Love, Anger, Warning, Excitement, Danger, Heat Other cultures often have their own unique traditions that impact color meanings. Keep in mind as I go through this list though – this relates primarily to western cultures like the United States. However, red is also associated with love and passion – think of all the hearts and red roses you see in stores around Valentine’s day.Įvery single color has meanings associated with it based on a broad set of shared experiences. This due to everything from evolution, to how colors are experienced in our lives, to the traditions we grew up with.įor example stop signs and warning labels are often accompanied by the color red so in certain contexts we associate this color with danger. The idea behind color psychology is that certain colors have subliminal meanings associated with them. Your Target Audience’s Preferred Colors.To determine what colors best fit your brand, there are four things to consider: Now, the good news is, there really is no “wrong” or “right” color palette for your brand, but there are colors that will work much better for your brand and target audience than others. Next, I’ll show you how to build your own custom color scheme from your research. In this blog post, we’ll first go through the basic factors to consider before finalizing your color choice. Learn how to choose brand colors that wow your audience and help make your blog brand more memorable! Your brand colors are usually the first design element visitors notice when loading your website for the first time.
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